Email marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business's products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts. It can help make your marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases through different types of marketing emails. Emails are a fast, inexpensive and accessible way to communicate for business or personal use.An email marketing campaign is a coordinated set of individual email messages that are deployed across a specific period of time with one specific purpose.